What Is Onnit?
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All You™
Brand Belief
At Onnit, we measure time as moments that take you closer to who you want to become. Improvement in one area, specifically, will bring improvements universally, while a deficiency in anything will hold back everything. Therefore, time spent bringing up one aspect of your mind, body, or spirit today makes everything a little bit better than it was yesterday. Ultimately, the only way to get to the best version of you is you... Are you up to it?
Where We
Want To Go
We are on a mission to empower as many individuals as possible with a holistic philosophy regarding physical, mental, and spiritual well-being. We believe that if people have access to the best tools and knowledge, they will be able to achieve their fullest human potential, leading to a global movement for the good of all.
Brand Belief
What We Believe
Whether you are like one of the elite performers found on our Pro Team, or just an everyday sort of hero looking to make the most of life, Onnit’s pledge is to help you be the most fully-developed person you can be—in your body and in your life.
You’ve probably landed on this website armed with one or more questions about health, fitness, nutrition, and mindset: “How can I lose weight/stay healthy/get strong?” “What should I do with kettlebells?” “How do I practice meditation?” From the basics of working out and eating right to the complex avenues of mental and emotional development, we’re on it (hence, Onnit).
Onnit can be summarized in three words: total human optimization (THO). As our founder Aubrey Marcus likes to say, “THO is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need to take a look at. Most importantly, THO is about recognizing that nothing works in a vacuum. You have to bring it all together if you want to maximize what’s possible.”
Brand Belief
What is the purpose of Total Human Optimization
Optimization is a process and not a prize. A journey—not a destination. To be truly optimized is to live up to your potential at any given moment. At the same time, we recognize that your potential today is not the same as it will be in a year if you stay the course, so to judge yourself today on the standards of tomorrow is foolhardy. To start optimizing effectively now, you only have to recognize that the mind, body, and spirit are interconnected.
"Improvement in one area, specifically, will bring improvements universally, while a deficiency in anything will hold back everything."
A Unique Approach To Supplementation
Ready to begin your journey to Total Human Optimization? The best place to start is with our Total Human® product. Convenient day and night packs combine all of the best of our human performance supplements to offer nutrition that goes light years beyond a traditional multivitamin. From there, feel free to explore the different unique combinations that we’ve tried to make as simple as possible to understand.
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We believe that nutritional supplements can help almost anyone optimize. We built our reputation as the best in class in the supplement industry by combining efficacious ingredients backed by rigorous clinical research.
Our supplements are sourced from the best ingredients from all over the world, with the intent to create something that supports the body in all of its efforts.
Earth
Grown
Nutrients
You know the expression “you are what you eat.” Most diets and eating philosophies focus on one ambition—quick weight loss, maximum muscle gain, optimal health, greater energy, or ecological sustainability. We advocate an approach that serves them all, whether you personally prefer to eat low-carb, keto, Paleo, vegan, or any other way. Our blog articles can show you how to achieve a better body, higher performance, and lasting health with a diet that’s based on whole foods, and sourced from farms that both honor the planet and treat animals humanely.
While we don’t turn a blind eye to any nutrition viewpoint and are always scanning the latest information, Onnit is a place where all diets and lifestyles can intersect.
Onnit’s foods and supplements go out to our customers as close to how we found them in nature as possible.
CertificationRainforest Alliance
UTZ
UTZ
Many of our products proudly bear certifications from organizations such as the Rainforest Alliance and UTZ, and are continually third-party tested for purity, as well as banned substances, in an effort to ensure that Onnit products are environmentally friendly and safe for use among competitive athletes who can’t afford to fail a drug test.
On the fitness front, Onnit specializes in what our colleagues have dubbed “unconventional training”—employing equipment and methods that aren’t often found in the typical commercial gym. While they may be new to you, many of these unconventional training ideas have been around for centuries, and were practiced by warriors from ancient Greece, Rome, and Persia.
Onnit’s unconventional tools—including but not limited to the kettlebell, steel mace, steel club, battle ropes, and sandbag—challenge the body in unique ways, helping to improve total-body stability and core strength, as well as rev up the metabolism.
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Unconventional training can serve as a supplement to—and sometimes even a replacement for—barbells, dumbbells, and machines. It’s the heart of the training done at the Onnit Gym in Austin, TX, which is rapidly becoming a destination for elite athletes and celebrities around the world.
Training
Mindset is Everything
Whether your ultimate goal is to optimize your body, health, relationships, career, or anything else, you have to get your head on straight. That means adopting habits that train your mind to be open, focused, and calm. From learning to breathe like Dutch daredevil Wim Hof to living a life without regrets with tips from an end-of-life caregiver, we have strategies to help mitigate stress and develop self-awareness and emotional balance. While many websites can show you the steps to achieving goals—leaving you with a plan your unconscious mind won’t let you follow—ours seeks to teach you how to create the mindset that makes anything you want achievable.
Made InAustin
Onnit's roots are in Austin, TX, and we're proud to be a part of this community.
Lifestyle
Who is Onnit?
You are the secret of greatness, and this is your story. History may not record these momentous first steps, but that’s okay, because they are yours. And you know they will lead you to victory, because there was never any other option.
We encourage the flow of ideas and sometimes we take chances, because we know it is okay to fail as long as we learn from our mistakes and correct them. We love our customers, because we ARE our customers. We live and breathe the products we create and will fight for the family of supporters that make our dream a possibility. We are Onnit, and we won’t ever stop.
The Onnit message of Total Human Optimization is universal. From world champions and elite athletes to entertainers, celebrities, and everyday people, these days, it seems everyone is getting Onnit.